It’s getting harder to get clients online isn’t it? Everyone is an online entrepreneur.
There’s a lot of competition.
The great news, the age of transactional relationships is fading and the age of transformational relationships is coming back 👯♀️.
Let me just say as a former grassroots organizer and nonprofit fundraiser, thank goodness!
To survive and thrive in business you need to learn how to have real, authentic relationships.
Also, how to handle difficult conversations. (Thanks to my ex-career in politics who taught me how to have the most difficult conversations in my life).
Guess what!? Creating personal, authentic relationships is how businesses worked before social media.
In fact, a lot of money is spent on sales departments to create and maintain relationships, ask any corporate company.
And when it comes to the online world, it’s called SOCIAL media for a reason - to be social.
It’s not just posting highlight reels to show how “perfect” we are.
Creating personal, authentic relationships has been the basis of my whole career. As a former nonprofit fundraiser and grassroots organizer, I learned how to listen and involve others in conversations.
I didn’t learn how to “convert,” I learned how to listen to my donors so that we can raise over $1.1 million in student scholarships from creating genuine relationships over lunch and coffee.
I didn’t learn how to create a following, I learned how to organize and recruit 557 volunteers in 6 months from phone calls and door knocking.
How has building personal, authentic relationships helped my own business?
.
You’ve seen it — I have events, clients excited to work with me who I even meet in person, and paid speaking opportunities that continue to come to me cause I focus on relationship building.
More importantly, my clients are getting similar results. Being featured in tv shows, big stages, and getting clients.
I just got off the phone today with a client who is a coach for dog trainer, she sold out in her group programs till September of this year!!! She’s not even using social media, it’s all referrals — ALL RELATIONSHIP BUILDING!